课程背景：
This program is suitable for participants who have already achieved at least an intermediary level of spoken and written English. It is designed for those who use written English regularly in their work and need to be able to express them clearly and concisely. The focus is on Business writing such as memo, notes, messages and reports.

课程收益：
Understand the importance of knowing your audience and purpose for writing.
Select and evaluate your information.
Select and evaluate your information.
Use practical strategies for planning complex documents.
Select the most appropriate kind of written communication for any situation
Apply various strategies for sorting information.
Use accepted layout.
Give clear, precise instructions in written form.
Follow accepted conventions of format to make a letter readable.
Include information appropriate to the purpose.
Use words, sentence forms, structure and style appropriate to the readers.

课程大纲：

Chapter 1
Brainstorm Session: Sharing experiences of problems in modern communication
Analysis – Why did they happen?
Preventing future problems
Changing your mindset for effective & modern communication
Receiver Perception
Open minded approach
Confidence Building
　
Chapter 2
Tips for Effective Writing
Think & Plan
Write a Logical Outline
Know your audience
KISS
Less is more
　
Chapter 3
Language Style Differences
Cross-Cultural Understanding
British versus USA
China
Chapter 4
Structuring
Basic Guidelines
Sequencing information logically
Selecting relevant information
Paragraph Linking
Structure exercise
　
Chapter 5
Standard Phrases
Phrases for Opening and Closing
Standard Phrases in Correspondence
Writing exercise on above
Chapter 6
Understanding differences in “ Tone ”
Analysis of Tone in E-mails
How to use modal verbs for tone
Tone: Diplomatic Language

Chapter 7
Preparing for Difficult Situations
Complaints
Apologies
Bad News
Greetings & Wishes

讲师介绍：薛忻

薛老师曾分别在四家世界500强企业负责产品营销和采购、渠道管理和销售，以及培训和人员发展管理、授课等业务，拥有十多年各行业、各企业的营销、培训和人员发展的管理经验，以及多年企业内部的授课经验。
薛老师在美国大陆谷物公司，特别是在施乐（现富士施乐）等公司的营销业务管理岗位的十年，不仅在各渠道销售管理工作中，帮助各经销商的业绩均增长了4倍，其个人也连续3年获得“总裁奖”等殊荣。
专业领域
百安居（中国）投资有限公司总部人力资源部培训与人员发展高级经理、迅达（中国）电梯有限公司 人力资源学习发展部　管理（含销售）培训经理 、富士施乐（前美国施乐）纸张耗材部全国产品经理,华东/华中区销售经理 、东菱贸易有限公司（中美日合资）农产品部进出口业务经理、美国大陆谷物有限公司上海办事处 行政兼销售支持经理、上海大学外语学院英文讲师
擅长课程
基础领导力,绩效管理，辅导（老板当教练），跨文化差异（英语）专业销售技巧，专业销售辅导（销售管理），客户导向；销售商务礼仪、培训培训师，影响力与沟通，演讲技巧，商务英语写作，会议管理技巧；职业化素养提升
荣誉客户
锐力体育，美国林肯工业， 液化空气（中国），富士医疗， 村田电子（中国），渣打银行， 摩根斯坦利, 百安居（中国）， 迅达电梯（中国）， 富士施乐(中国). 上海人寿保险. 华城文化办公设备有限公司, 宁波施乐， 武汉数码办公设备. 本溪实华集团公司, 居佳伴生活时尚用品公司，香港城市大学，汕头大学， 东华大学……