战略营销——品牌价值定位工作坊(英文授课)
时间地点: | 2018-8-30 至 2018-8-31 北京 授课讲师:专家 | |
学习费用: | 5280 元/位 | |
培训对象: | * Marketing supervisors, managers, and directors | |
课程信息: | ||
- To help marketing people to understand and experience the process of value proposition development for the brand - To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning. 课程大纲 2. VPH introduction 3. Target (identification) 5. Competitive environment 6. Benefits / reasons to believe / discriminator 7. Key success factors of VPH 8. VPH based IMC |
- 上一篇:基于战略和业务发展的招聘管理和人才选拔
- 下一篇:一带一路战略中的商贸和人文交流