战略管理培训


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战略营销——品牌价值定位工作坊(英文授课)

 时间地点: 2018-8-30 至 2018-8-31  北京      授课讲师专家
 学习费用: 5280 元/位
 培训对象: * Marketing supervisors, managers, and directors
 课程信息:        
  - To help marketing people to understand and experience the process of value proposition development for the brand
- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.

课程大纲
1. Marketing fundamentals
* Marketing evolutions
* Marketing classifications
* Marketing challenges

2. VPH introduction
* Components
* Importance
* Applications

3. Target (identification)
* Market segmentation
* Target identification

4. Consumer insight
* What is insights
* How to generate the consumer insights
* Persona

5. Competitive environment
* Competitive analysis
* Value proposition mapping

6. Benefits / reasons to believe / discriminator
* FABE
* Brand positioning description

7. Key success factors of VPH

8. VPH based IMC

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