战略营销——品牌价值定位工作坊(英文授课)
其它排期:
授课讲师:专家
课程价格:5280
培训对象:
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时间地点: | 2018-8-16 至 2018-8-17 上海 授课讲师:专家 | |
学习费用: | 5280 元/位 | |
培训对象: | * Marketing supervisors, managers, and directors | |
课程信息: | ||
- To help marketing people to understand and experience the process of value proposition development for the brand - To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning. 课程大纲 2. VPH introduction 3. Target (identification) 5. Competitive environment 6. Benefits / reasons to believe / discriminator 7. Key success factors of VPH 8. VPH based IMC |