战略营销——品牌价值定位工作坊(英文授课)
其它排期:
授课讲师:专家
课程价格:5280
培训对象:
请填写您的报名信息
时间地点: | 2019-10-24 至 2019-10-25 上海 授课讲师:专家 | |
学习费用: | 5280 元/位 | |
培训对象: | * Marketing supervisors, managers, and directors | |
课程信息: | ||
- To help marketing people to understand and experience the process of value proposition development for the brand - To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning. 课程大纲 2. VPH introduction 3. Target (identification) 5. Competitive environment 6. Benefits / reasons to believe / discriminator 7. Key success factors of VPH 8. VPH based IMC |