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区块链:未来商业模式演变

 时间地点: 2018-9-26  深圳      授课讲师陈老师
 学习费用: 3980 元/位
 培训对象: 对此课程感兴趣的学员
 课程信息:        
  课程大纲:
课程重点:走进区块链技术
一、区块链技术简介
  1、区块链技术的产生背景
  2、区块链技术是如何被定义的
  3、区块链技术的发展现状及其应用场景
  4、区块链技术目前还存在的问题
Highlights of This Course:Introduction of Blockchain Technology
Ⅰ、Introduction to Blockchain Technology
  1.The background of blockchain technology
  2.How is the blockchain technology defined
  3.Current situation of the development and application scenarios in blockchain technology
  4.The current existing problem of blockchain technology

二、区块链的核心技术
  1、数据层:设计账本的基本数据结构
  2、网络层:分布式记账方式如何实现区块链的去中心化
  3、共识层:共识机制如何使节点之间形成共识
  4、激励层:如何制定记账节点的“薪酬体系”
  5、合约层:智能合约赋予账本可编程的特性  
Ⅱ、The Core Technology of Blockchain
  1.Data layer:Basic data structure of design account books
  2.Network layer: How to realize the decentralization of blockchain by distributed accounting methods
  3.Consensus layer:How does the consensus mechanism form consensus among those nodes.
  4.Incentive layer: How to formulate the "salary system" of accounting nodes”
  5.Contract layer:Smart contracts give the account books programmable features

三、区块链的技术原理
  1、交易信息如何编组成区块?
  2、如何将一个区块添入区块链中?
  3、如何生成区块链交易?
  4、如何确保交易的真实性?
  5、如何解决交易过程中的信任问题?
  6、如何利用区块链技术如何提高安全度?
  7、如何利用区块链技术原理消除欺诈?
Ⅲ、Blockchain Technical Principles
  1.How does trading information make up blocks?
  2.How to add a block into the blockchain?
  3.How to generate blockchain transactions?
  4.How to ensure the authenticity of the transaction?
  5.How to solve the trust problem in the transaction process?
  6.How to use block chain technology to improve security?
  7.How to use block chain technology to eliminate fraud?

课程重点:区块链背后的新思想
一、区块链背后的经济思想
  1、区块链不是一项新技术,而是一个新的技术组合
  2、区块链实现了从信息互联网传播到价值互联网的转换
  3、从制度信任到机器信任,区块链极大的降低信用成本 
  4、从集中化到分布式多中心化,区块链提高了资源配置效率
  5、区块链技术与共享经济结合大幅度降低成本、提升价值
Highlights of This Course:New ideas behind Blockchain
Ⅰ、The Economic Thought Behind the Blockchain
  1.Blockchain is not a new technology, but a new technology combination
  2.Blockchain realizes the transformation from information Internet spread to value Internet
  3.From system trust to machine trust, blockchain greatly reduces the credit cost 
  4.From centralization to distributed multi-centralization, blockchain improves the efficiency of resource allocation
  5.The combination of blockchain technology and sharing economy greatly reduces costs and improves value

二、区块链背后的政治思想
  1、区块链去中心机制体现平等的人文精神
  2、区块链社区与城邦信任共识机制
  3、区块链投票机制重建民主政治
  4、赋予公民权利,服务自己,服务他人
  5、区块链助力人道主义援助
Ⅱ、The Political Thought Behind the Blockchain
  1.The blockchain decentralization mechanism embodies the humanistic spirit of equality
  2.Block chain community and city-state trust consensus mechanism
  3.Block chain voting mechanism rebuilds democracy
  4.Empower citizens , serve themselves and others
  5.Blockchain facilitates humanitarian assistance

课程重点:区块链构建新经济,创造新商业
一、区块链对商业带来的全新变化
  1、区块链构建新一代价值互联网新经济
  2、区块链构建资源整合化的平台经济
  3、区块链金融应运而生,数字资产透明化
  4、区块链技术将打通生产流通,改变生产关系
  5、区块链大数据优化商业运行,数字经济孕育新一代BAT
Highlights of This Course: Blockchain Builds New Economy and Creates New Business
Ⅰ、Blockchain Brings New Changes to Business
  1.Blockchain builds a new generation of value Internet economy
  2.The block chain constructs the platform economy of resource integration
  3.Blockchain finance came into being and digital assets became transparent
  4.The blockchain technology will open up the production circulation and change the production relations
  5.Blockchain big data optimizes business operation, and the digital economy gives birth to a new generation of BAT

二、区块链应用的全新商业模式
  1、ICO:区块链的新商业模式 
  2、催生全新的分布式商业应用
  3、以以太坊的商业模式为例
Ⅱ、Blockchain Application of A New Business Model
  1.ICO: The new business model of blockchain 
  2.New distributed business applications are being created
  3.Take Ethereum as business model

课程重点:区块链在各领域应用及前景
一、区块链在金融领域的应用前景
  1、全球金融业面临前所未有的挑战 
  2、区块链将如何重塑金融格局 
  3、区块链在金融领域的应用案例
   a:布比等公司尝试区块链进行股权登记转让与清算结算 
   b:Ripple利用区块链建立全球分布式清算结算体系 
   c:区块链在P2P票据市场的潜在应用可能 
   d:劳合社探索利用区块链对保险行业操作流程进行现代化改造
   e:BTCJam建立基于区块链的借贷平台 
Highlights of This Course:Application and Prospect of Blockchain in Various Fields
Ⅰ、The application prospect of block chain in financial field
  1.The global financial sector faces unprecedented challenges 
  2.How will the blockchain reshape the financial landscape
  3.Application case of blockchain in financial field
   a:Bubi and other companies are trying to use blockchain for equity registration, transfer and settlement 
   b:Ripple uses blockchain to build a global distributed clearing and settlement system 
   c:The potential application possibility of blockchain in P2P bill market 
   d:Lloyd"s explores the use of blockchain to modernize the operation process of insurance industry 
   e:BTCJam establishes a lending platform based on blockchain

二、区块链在共享经济领域的应用前景
  1、共享经济发展急需解决的问题 
  2、“区块链+共享经济”让共享变得更智能
  3、区块链在共享经济领域的应用案例
   a:Smartshare为共享经济提供基础协议
   b:优拜单车将颠覆旧的共享单车模式
   c:Airbnb将利用区块链技术帮助客户建立信任关系
Ⅱ、The application prospect of block chain in the field of sharing economy
  1.Urgent problem of shared economic development 
  2."Blockchain + sharing economy" makes sharing smarter
  3.Application case of block chain in the field of sharing economy
   a:Smartshare provide the basic protocol for a shared economy
   b:U-bicycle will revolutionize the old bike sharing model
   c:Airbnb will use blockchain technology to help customers build trust relationships

三、区块链在物联网领域的应用前景
  1、现阶段物联网发展中亟待解决的问题 
  2、区块链技术对于发展物联网技术的重大意义 
  3、区块链在物联网领域的应用案例 
a:Adept系统创建基于区块链技术的物联网架构 
b:Filament寻求基于区块链技术的工业物联网 
c:Slock.it公司致力于通过区块链实现闲置资源的共享 
d:VISA与DocuSign联合推出区块链汽车租赁项目 
Ⅲ、The Application Prospect of Blockchain in the Internet of Things Field
  1.Problems that need to be solved urgently in the development of Internet of things at present 
  2.The great significance of blockchain technology to the development of Internet of things technology 
  3.Application case of blockchain in the field of Internet of things 
   a: The creation of the Adept system is based on the blockchain technology of the Internet of things architecture 
   b:Filament seeks the industrial Internet of things based on blockchain technology 
   c:Slock.it company is committed to share idle resources through blockchain 
   d:VISA and DocuSign jointly launch the blockchain car rental project

四、区块链在供应链领域的应用前景
  1、供应链领域发展现状及存在的问题 
  2、区块链如何重建供应链体系 
  3、区块链在供应链领域的应用案例
a:布比物链构建基于区块链的有品质保证且诚信公证的供应链系统 
b:Provenance利用区块链提升产品供应链的透明度 
Ⅳ、Application Prospect of Blockchain in Supply Chain
  1.Current situation and existing problems in the supply chain field 
  2.How does the blockchain rebuild the supply chain system 
  3.Application case of blockchain in supply chain
   a:Bubi logistics chain construction is based on the supply chain system with quality guarantee and integrity notarized in blockchain 
   b:Provenance uses blockchain to improve the transparency of product supply chain 

五、区块链+公共服务
六、区块链+预测市场
七、区块链+认证领域 
八、区块链+数字版权 
九、区块链+慈善领域
Ⅴ、Blockchain + public service
Ⅵ、Blockchain + prediction market
Ⅶ、Blockchain + authentication domain 
Ⅷ、Blockchain + digital copyright 
Ⅸ、Blockchain + philanthropy

课程重点:区块链应用的机遇与挑战
一、区块链应用的机遇
  1、从数字货币向非金融领域逐步渗透扩散
  2、价值互联网和共享经济急需一个万物账本
  3、企业应用是区块链主战场,联盟链/私有链将成为主流方向
  4、区块链与云计算结合,Bass有望成为公共信任基础设施
  5、跨链需求增多,互联互通的重要性凸显
  6、数字货币产业链蓬勃发展
  7、加快Fintech应用的快速增长与落地
  8、区块链革命的新物种—Dapp分布式应用诞生
Highlights of This Course:Opportunities and challenges of blockchain application
Ⅰ、Opportunities for Blockchain Application
  1.The gradual infiltration and diffusion from digital currency to non-financial field
  2.The value Internet and the sharing economy urgently need an account book of everything
  3.Enterprise application is the main battlefield of blockchain, and alliance chain/private chain will become the mainstream direction
  4.With the combination of blockchain and cloud computing, Bass is expected to become a public trust infrastructure
  5.Increased cross-chain demand,the importance of connectivity has been highlighted
  6.The digital currency industry chain is booming
  7.Accelerate the rapid growth and implementation of Fintech applications
  8.The new species of blockchain revolution—Dapp distributed applications were born

二、区块链技术具体实施过程中面临的问题
  1、区块链的底层技术有待进一步成熟,满足大规模使用
  2、区块链技术的基础设施建设需与行业标准相容
  3、旧范式的强大既得利益者会介入
  4、对分布式大型协作的激励并不充足
  5、自主运作的代理人会形成“天网机器人”
Ⅱ、Confronting problems in the concrete implementation of block chain technology
  1.The underlying technology of block chain needs to be further mature,for meeting mass use
  2.The infrastructure construction of blockchain technology should be compatible with industry standards
  3.The power of the old paradigm which vested interests will step in
  4.Incentives for distributed large-scale collaboration are not sufficient
  5.Autonomous agents will form “skynet robots”

三、区块链应用面临的挑战
  1、对多行业的信息安全带来挑战
  2、对传统法律法规的冲击和重构
  3、区块链的可信度要求急需行业标准的规范
  4、代币众筹模式累计风险值得关注
  5、技术与监管存在冲突,矛盾有望进一步调和
Ⅲ、The Challenge of Blockchain Application
  1.It brings challenges to multi-industry information security
  2.Impact and reconstruction on traditional laws and regulations
  3.The credibility of blockchain requires the industry standards to be standardized urgently
  4.The accumulated risk of the Token crowdfunding model is worthy of attention
There is a conflict between technology and regulation, which is expected to be further reconciled

讲师介绍/Lecturer
陈老师

清华大学深圳研究生院特聘教授
广东省区块链产业联盟秘书
中关村区块链产业联盟专家委员
广东省机器人协会区块区块链专家委员会主任
亚太区块链联盟专家委员
清华大学北京大学,上海交大,深圳大学等总裁班区块链行业应用实战导师
工商银行,招商银行,光大集团,平安集团等各金融机构的金融创新顾问
黑马会,亚杰商会等商学院创业导师

个人经历
中国国家音乐基地董事
恒基伟业公司副总裁
多普达/HTC公司营销总经理
TCL通讯控股公司副总裁

经典案例
商务通、多普达/HTC等国内著名品牌创始人
中国“电视购物”模式创始者,“小区域营销”第一人, “商务通”模式成为国内外知名高校商学院必修案例
“差异化营销”“保姆式渠道管理”理念创立,2年时间打造出中国高端智能手机第一品牌。
创立3个年利润5亿产品,十几个年利润过亿产品
仅凭单款年利润过5亿产品,战略助力橡果国际美国上市
博商网络营销、微营销体系总规划构建
运用互联网定制模式,助力百分百通讯公司获百度公司投资4亿人民币

主讲课程
《区块链:未来商业模式演变》《区块链:下一次金融革命》《品牌建设及营销管理》《互联网营销及微信营销》《商业模式》《大数据,物联网及人工智能》《O2O—大数据时代的营销战略》《大数据——电子商务发展新趋势》《微信营销》《互联网营销》《OTO网络营销

服务客户
中国银行,工商银行,招商银行,建设银行,广发银行,中信银行,广东农商银行,中国邮政银行,齐商银行,上海证券交易所,广发证券,中信信托,国投控股,中国电信,中国移动,中国联通,中建集团,浙江物产(全球500强),中国南方电力,海南航空,通联支付,易迅中大集团,比亚迪,海尔,美的,DELL,联塑集团,瑞贝卡,立白,六神,美加净,佰草集,唯品会等

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