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战略营销——品牌价值定位工作坊(英文授课)
课程安排:2020-10-29 至 2020-10-30 上海

其它排期:
2020-06-11至2020-06-12 上海   2020-08-13至2020-08-14 北京  
2020-10-29至2020-10-30 上海  

授课讲师:专家

课程价格:5580

培训对象:Marketing supervisors, managers, and directors

报名热线:400-801-3929

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课程收益
- To help marketing people to understand and experience the process of value proposition development for the brand
- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.

面授大纲
1. Marketing fundamentals
* Marketing evolutions
* Marketing classifications
* Marketing challenges

2. VPH introduction
* Components
* Importance
* Applications

3. Target (identification)
* Market segmentation
* Target identification4. Consumer insight
* What is insights
* How to generate the consumer insights
* Persona

5. Competitive environment
* Competitive analysis
* Value proposition mapping

6. Benefits / reasons to believe / discriminator
* FABE
* Brand positioning descriptio

7. Key success factors of VPH

8. VPH based IMC